1. Who we are
Business Tool Select operates this website at saasmetrics.businesstoolselect.com. This is an independent informational and referral page. It is not the official website of Ben Murray, The SaaS Academy, or the SaaS Metrics Implementation Sprint.
Questions about this policy may be sent to contact@businesstoolselect.com.
2. Scope of this policy
This policy applies only to this Business Tool Select website. When you select an application CTA, you leave this website and continue to a Google Form operated for The SaaS Academy. Information entered into that form is governed by the form operator's practices and applicable third-party policies.
3. Information we may process
Information collected automatically
When you visit this website, our hosting, security, analytics, or advertising providers may process limited technical information, including:
- IP address and approximate location derived from it;
- browser, device, operating system, and language information;
- pages requested, timestamps, referring page, and basic security logs;
- campaign parameters such as UTM values or a Google click identifier;
- page visits, CTA interactions, and consent preferences, when measurement is enabled.
We do not intentionally place names, email addresses, application answers, or other directly identifying information into advertising URLs or conversion events.
Referral and status information
The SaaS Academy may provide Business Tool Select with limited information needed to administer the referral relationship, such as whether a referred applicant was identified, accepted, or enrolled. We use that information only for referral attribution, recordkeeping, and administration of the affiliate relationship.
4. How we use information
We may use information to:
- deliver, maintain, and secure the website;
- understand website performance and improve the visitor experience;
- measure non-brand Google Search campaign performance;
- record and verify referral activity;
- detect abuse, fraud, or technical problems;
- comply with applicable legal obligations.
5. Cookies and similar technologies
This website may use cookies, local storage, pixels, or similar technologies. We use limited advertising measurement to count CTA clicks and assess Google Ads campaign performance. Remarketing, audience building, and personalized advertising are disabled.
| Category | Purpose | Default |
|---|---|---|
| Essential | Website delivery, security, and saving your privacy preferences. | Active |
| Advertising measurement | Counting clicks on the external application CTA for Google Ads reporting. It does not collect application answers and is not used for remarketing or personalized advertising. | Active unless disabled, opted out, or GPC is detected |
You can review or change your choices at any time by selecting .
6. Global Privacy Control
Where required by applicable law, we treat a recognized Global Privacy Control (GPC) signal as a request to opt out of the sale or sharing of personal information and targeted advertising. When GPC is detected, advertising storage remains disabled.
7. Service providers and external destinations
We may use service providers for website delivery, security, analytics, and advertising measurement, including:
- Cloudflare, for hosting, delivery, and security;
- Google, for Google Ads measurement and the external Google Form;
- The SaaS Academy, as the provider associated with the external application process.
These providers may process information in the United States or other countries in which they operate.
8. Sale, sharing, and targeted advertising
Business Tool Select does not sell personal information for money. Certain digital advertising or measurement activities may be treated as “sharing,” “targeted advertising,” or a “sale” under some U.S. state privacy laws. Where applicable, you may opt out using the controls on this website or a recognized GPC signal.
9. Data retention
We retain technical and campaign measurement information only as long as reasonably necessary for the purposes described in this policy. Campaign records are generally retained for no longer than 24 months unless a longer period is required for security, contractual, accounting, dispute-resolution, or legal reasons.
10. Your privacy rights
Depending on where you live and whether a privacy law applies to Business Tool Select, you may have rights to request access, correction, deletion, or a copy of personal information, and to opt out of certain sale, sharing, or targeted advertising activities.
To submit a request, email contact@businesstoolselect.com with the subject “Privacy Request.” We may need to verify your request before responding. We will not discriminate against you for exercising an applicable privacy right.
11. Security
We use reasonable administrative and technical measures intended to protect the limited information processed through this website. No online transmission or storage method is completely secure.
12. International processing
Business Tool Select operates from Brazil and serves visitors in the United States. Information may therefore be processed in Brazil, the United States, or other locations used by our service providers, subject to applicable safeguards and legal requirements.
13. Children
This website is intended for business professionals and is not directed to children under 18. We do not knowingly collect personal information from children through this website.
14. Changes to this policy
We may update this policy as the website, measurement tools, or legal requirements change. The updated date at the top of this page will show when the latest revision became effective.
15. Contact
Business Tool Select
Email: contact@businesstoolselect.com
Website: businesstoolselect.com